Transform Your Wellness Brand with Emotional Identity DesignTransform Your Wellness Brand with Emotional Identity Design
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Oluwajuwon Adediji
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Wellness brands live or die by their ability to evoke feeling before a single word is read. For LumaBalance, the identity leans into organic softness: sage green (#A8BA9A), warm cream (#F5F5DC), and a hand-script wordmark anchored by a sunrise-leaf emblem. The palette and Open Sans / Lora pairing were selected specifically for Pinterest-first distribution, where the brand's target audience — mindful lifestyle consumers — spends the most time.
Scope: Brand Identity · Logo Design · Color & Type System · Pinterest Branding
Brand DesignGraphic DesignTypographyAdobe PhotoshopChatGPTManus AI
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