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Built the full brand identity for We Live Legend, my own coaching program and accountability app built to push people toward purpose-led living.
The brief I gave myself: cinematic, mission-driven, built to carry weight across every touchpoint: app, funnel, content, community.
What I built:
→ Shield-and-cross monogram anchoring the visual system
→ Classical serif paired for editorial weight and timeless feel
→ Dynamic, high-contrast color palette engineered for digital and app use
→ Full brand kit: primary logo, secondary lockups, submark variations, typography rules, color hierarchy
When you build a brand for your own program, you stop designing for "nice." You design for what has to perform across every system it touches.
See it live: livelegendapp.com
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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