Crafting a Purpose-Driven Brand Identity for We Live Legend

Crafting a Purpose-Driven Brand Identity for We Live LegendCrafting a Purpose-Driven Brand Identity for We Live Legend

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Kevin Voisin

pro

• May 21

Built the full brand identity for We Live Legend, my own coaching program and accountability app built to push people toward purpose-led living.

The brief I gave myself: cinematic, mission-driven, built to carry weight across every touchpoint: app, funnel, content, community.

What I built:

→ Shield-and-cross monogram anchoring the visual system → Classical serif paired for editorial weight and timeless feel → Dynamic, high-contrast color palette engineered for digital and app use → Full brand kit: primary logo, secondary lockups, submark variations, typography rules, color hierarchy

When you build a brand for your own program, you stop designing for "nice." You design for what has to perform across every system it touches.

See it live: livelegendapp.com

Brand Design Graphic Design Logo Design Adobe Creative Suite Adobe Illustrator Adobe Photoshop

Chandra Mondal

• May 30

Every brand has a story, and my goal is to transform that story into a visual identity that feels professional, memorable, and aligned with the client’s vision. This logo and branding project was created with careful attention to the client’s industry, target audience, brand values, and long-term business goals.

From concept development to final execution, I focused on creating a design system that communicates trust, uniqueness, and strong brand recognition. The process included researching the brand personality, understanding client requirements, exploring creative directions, and developing a logo that represents the business in a meaningful and impactful way.

Logo Design | Brand Design

Adobe Illustrator Adobe Photoshop Logo Design Brand Design Graphic Design

Atolani Adegbesan

• May 31

Nice!

Isabella De Cuppis

• May 30

A brand system built around ideas needed images that could hold abstract thinking without turning literal. So I went looking for dreamlike spaces: small worlds a concept could live inside, recognisable as a family but never quite repeating.

Reve made the exploring genuinely fun, and most of the work was in the nipping and tucking, chasing the small details until everything clicked.

Reve Brand Design Brand Strategy Digital illustration

Sharon Olusanya

• May 31

Love this!

Prince Ekeoma

• May 30

A logo animation I created for Breeze Finance, designed to express the brand’s core idea of seamless movement and trade. The motion language reflects Breeze’s mission: Building Bridges to Accelerate Africa’s Trade.