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A curated collection of modern logo designs, brand marks, and visual identities created for diverse brands and creative directions.
They all look clean!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Concept exploration for Crown, part of the my full process
Strategy and positioning lock first
Then logo
Then the identity system
Then full delivery
Every phase is decided before the next one starts
Great work
Brooklyn Nine-Nine, Boyle’s Food Truck visual identity
The other day I started thinking of fictional brands from TV shows and If you ever watched Brooklyn Nine-Nine you must know Boyle!
The idea was simple:
What would Boyle’s food truck look like if it were a real Brooklyn food truck?
I approached it as a visual designer, building the identity around the character himself — enthusiastic, slightly chaotic, unapologetically passionate about food, and very Brooklyn.
I worked on the visual language across the truck, typography, colors, graphics and supporting touchpoints to make it feel like an actual food business with a mascot, rather than just a prop from a TV show.
The challenge was finding the balance between Brooklyn, food culture and Boyle's personality without making it feel like a generic New York food truck.
And honestly, fictional brands are some of my favorite design exercises.
There’s already a story, a personality and an audience.
The fun part is figuring out:
What does that look like?
Creativity at its Peak
A brand is more than a logo, it's the experience people remember.
This identity was crafted to communicate trust, clarity, and a modern digital presence through a clean visual system, thoughtful typography, and a cohesive brand language.
Every detail is designed with purpose. ✨
What does this brand make you feel? 👇
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