Sesi Potret is a creative merchandise concept inspired by the emotional story behind a song. The ...Sesi Potret is a creative merchandise concept inspired by the emotional story behind a song. The ...
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Sesi Potret is a creative merchandise concept inspired by the emotional story behind a song.
The project explores how music can be translated into something tangible, from a portrait experience and physical merchandise to packaging and a keepsake designed to carry the feeling beyond the song itself.
I developed the concept, creative direction, visual storytelling, merchandise system, and product experience, turning a personal memory into a cohesive physical brand experience.
The project includes a portrait-driven concept, apparel, accessories, keepsakes, packaging, and interactive elements designed around the idea of remembering yourself through the memories captured in a photograph.
Marigold was a one-day concept for a design challenge. I set the direction in real photography before generating anything.
That order matters more than people think. If you generate first, you're negotiating with whatever the model offers. If you shoot or choose real references first, you've set a standard the rest of the work has to meet.
The tool didn't set the taste. It matched a bar that already existed.
We/Make - Brand Identity Designed for Business Growth
A strategic brand identity for We/Make, built to create a stronger market presence, communicate credibility, and give the business a clear, recognizable visual position.
Rather than creating a logo in isolation, we developed a scalable identity system that helps the brand communicate consistently across digital touchpoints and build stronger recognition as the business grows.
The focus:
→ Clearer brand positioning
→ Stronger visual recognition
→ More credible & professional presence
→ Consistent communication across touchpoints
→ A flexible identity system built for long-term growth
Deliverables: Logo Identity · Visual System · Typography · Color Direction · Brand Guidelines · Logo Construction & Clear Space
Brand Strategy | Brand Identity | Logo Design | Visual Identity | Brand Guidelines | Business Branding
This is the kind of AI workflow that gets me excited as an independent developer.
Faster ideation, faster prototyping, and more room to focus on turning ideas into real products. 🚀