Customer Lifecycle Segmentation and Churn AnalysisCustomer Lifecycle Segmentation and Churn Analysis
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🔍 Customer Lifecycle Segmentation: Active, Dormant & Churned Analysis
Key Highlights:
🎯 Identified & Segmented: Comprehensive customer database auditing to isolate active, dormant, and transacting customer cohorts.
📉 Uncovered: Hidden revenue leakage by flagging high-value dormant accounts ready for re-engagement campaigns.
📊 Automated: Dynamic reporting frameworks to track transaction frequency recency, and lifecycle status in real-time.
💡 Optimized: Actionable insights delivered to management to drive targeted customer retention and reactivation strategies.
🛠️ Tools Used: Advanced Excel/Google Sheets, Customer Segmentation, Data Auditing, Lifecycle Analytics.
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