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Why I Only Build Websites for NGOs - And Why That's Better for Your Organization
A generalist designer can build you a website.
A specialist builds you the right website.
Here's the difference when it comes to NGOs:
A generalist thinks about aesthetics.
- I think about donor psychology.
A generalist builds a homepage.
- I build a credibility machine structured to answer the 3 questions every funder asks in the first 30 seconds:
Who are you? What do you do? Can I trust you with my money?
A generalist delivers a website.
- I deliver a fundraising platform - with donation page/system, impact pages, volunteer/partners form, and inquiry systems built in from the start.
I've spent years working exclusively in the nonprofit and social impact space.
I know what grant institutions look for.
I know what makes a NGO credible to an international funder.
I know the difference between a website that gets traffic and one that converts that traffic into support.
Most web designers have never thought about a donation conversion rate.
It's one of the first things I optimize for.
When you hire a generalist, you spend half the project explaining your sector.
When you hire me (a specialist), we spend that time building something that works.
Your mission is too important for a generic website
I'm open to few gigs this month, you might want to consider we connect and discuss your project right away.
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I’m exploring two homepage hero directions for a Lumena Health concept and testing which one feels stronger for a preventive healthcare brand.
Both directions focus on the same core message: healthcare built around prevention, not reaction.
Direction 1 feels more warm, human, and consultation-focused.
The large lifestyle image creates a clear patient/provider moment right away, which helps the experience feel personal and trustworthy.
Direction 2 feels more premium, editorial, and brand-driven.
The dark green background, centered headline, and image collage make the page feel more elevated and visually distinctive.
Direction 1: personal, warm, trust-focused
Direction 2: premium, editorial, brand-forward
Which direction feels stronger for a preventive healthcare website?
25 voted
40%
37 voted
60%
62 votes
Closed
Direction 1's consultation-focused warmth feels like it'll convert better for anxious first-time patients, but Direction 2's premium editorial feel might build more trust with referral sources. Did you already have a lean going in, or are you genuinely torn?
Which vibe for my personal @framer template store? ✨
10 voted
42%
14 voted
58%
24 votes
Closed
Can't pick anyone... I love both
