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Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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Yousr — Hot Sauce Brand Identity & Packaging Design
Turning bold flavor into a bold visual identity.
Yusr Hot Sauce is a food packaging project created to translate the intensity, heat, and character of the product into a striking visual experience.
The packaging combines a warm, distinctive color palette with bold typography and expressive graphic elements, creating an identity that immediately communicates the product's spicy and authentic character.
The visual direction was developed around the contrast between the rich red tones of the chili sauce and the warm cream of the label, creating a strong and recognizable presence across the product range.
From the label design to the final product presentation, every element was carefully considered to enhance the product's personality while maintaining clarity and brand consistency.
The final art direction brings the packaging to life through a dramatic food-focused environment, using rich textures, controlled lighting, and carefully composed ingredients to create an appetizing and memorable product experience.
A packaging identity designed to capture attention, communicate flavor, and give Yusr Hot Sauce a distinctive presence.
View the full project : https://www.behance.net/gallery/255675391/Yousr-Hot-Sauce-Brand-Identity-Packaging-Design
#PackagingDesign #FoodPackaging #HotSauce #LabelDesign #FoodBranding #ProductDesign #ArtDirection
: One of my favorite recent builds ✦
Theory was designed for a creative studio that needed something bold and editorial without losing clarity or usability.
The part I loved most was figuring out how to make the site feel visually expressive while still giving the portfolio work room to breathe. Lots of strong type, intentional movement, and little custom details throughout.
Designed + developed in Squarespace 7.1 with custom CSS and JavaScript.
The oversized “recent work” type over the project imagery is a lovely touch. Gives the portfolio a real editorial feel.
What if Google Maps had been designed in the 1920s? 👀
For the #revival challenge, I reimagined Google Maps through the visual language of Soviet Constructivism.
Routes become bold diagonals, turns become oversized arrows, and ETA and distance become strong typographic statements. Navigation stops feeling like a quiet interface and starts feeling like a piece of graphic propaganda telling you exactly where to go.
Such a fun exercise in taking something extremely familiar and asking how differently it could have been designed in another time.
Your turn!
What modern product would you send back in time, and to which era? 👀
Curious whether the diagonals fought you at phone size — Constructivist posters were built for one long look from across a room, while a nav screen only gets half-second glances from someone already moving. For your question: airline safety cards, sent back to 1960s Swiss...