Alison Lotterstein – Landscape Design Brand Identity

Developed a calm and nature inspired brand identity for Alison Llotterstein Landscape Design, reflecting the elegance and organic beauty of landscape architecture. The visual direction combines refined serif typography with a delicate botanical emblem, creating a sophisticated yet natural aesthetic. A palette of deep greens and warm earthy tones reinforces the connection to nature while maintaining a professional and timeless feel. The identity system was designed to work seamlessly across multiple touchpoints including stationery, business cards, print materials, packaging, and branded merchandise, resulting in a cohesive brand presence that communicates trust, creativity, and craftsmanship in landscape design.