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5 years without a logo.
That's how long I've been running Visual Identity.
An award-winning agency.
Awwwards jury member.
Awwwards International Partner
Clients who trusted us with their most ambitious visions.
All without a proper logo mark.
Today, on the first day of 2026, that changes. ✨
I know. A design studio founder saying "logo didn't matter" sounds contradictory.
For us? Our logo was the studio name in Helvetica. For 5 years and our clients couldn't care less.
A logo becomes meaningful when there's something to remember. When there's a reputation behind it. When people have seen enough to associate that mark with something real.
These 5 years weren't about branding. They were about building a foundation. A strong base for the future of design production at our studio.
Happy New Year
Great work!
thanks man :)
miminal and cool something to remember
yess, also this has a deep meaning you'll see soon this year :)
can't wait
this is me!! I have a logo (that I hate and made a LONG time ago) but I never use it. I so need to update it... but doing your own branding is SO hard!
The struggle is real! It took me 5 years to finally tackle mine. 😂 Happy to hop on a quick chat if you want a second pair of eyes to help clear the brain fog!
Minimal stuff is easier to recall and remember
yess 🙌 💯
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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