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I recreated the SONY FE 24–70mm f/2.8 GM lens in Blender, focusing on precision and realism to match the original product design.
Reference gathering: Collected high‑resolution product photos and technical specifications to ensure accurate proportions and details.
Modeling workflow:
Used Blender’s subdivision modeling for the main cylindrical body.
Applied Boolean operations for grooves, buttons, and mount details.
Added fine elements like zoom/focus rings and engraved text using curve modifiers.
Texturing: Created realistic materials in Substance Painter, including matte black metal, rubber grip surfaces, and glossy glass for the lens.
Rendering: Used V‑Ray for Blender to achieve photorealistic lighting and reflections, simulating studio product photography.
Post‑processing: Final touch‑ups in Photoshop — color correction, contrast adjustments, and background cleanup.
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Zejtaria was developed for the National Chamber of Crafts to reposition traditional trades as a serious, viable path — for a generation more inclined to doubt them than choose them.
The visual system centers on a single letterform — Z — folded until it opens into a window, a gesture that reads as both a turn of material and an opening.
Across posters, stationery, packaging, and outdoor applications, the identity holds a deep burgundy as its anchor, extending into terracotta, mustard, powder blue, and blush — with the same restraint carried through every touchpoint: no ornament standing in for meaning.
Playing around with a scroll-driven 3D animation in Framer.
The "3D" is actually just a video. The animation was made in Blender (not by me), then I exported it as a video and used a component that syncs the video playback with the scroll position.
Pretty cool way to get a 3D-like effect without embedding a real 3D scene.
The quality might look a bit off in places, but I think that's because the animation itself is pretty fast. I'll probably slow it down and see if that improves it.
I used the same setup for a 73-second Seedance film, with scroll controlling video playback. The tricky part was hiding the seams between generated clips so the scrub still felt continuous.