Day 15/30 — Halfway there. Still no $4K. Still going. Salem Fence Company. Been building fences since 1968. Their website needed one too. What's broken: "TRUSTED FOR NEARLY 60 YEARS" in giant all caps. Brother that's not a headline that's a LinkedIn bio. User care how old you are. They care if you'll show up and finish work. Two CTAs — "Fence Styles" and "Get a Quote" fighting each other. I came to get a quote not browse a catalogue first. Subheadline in all caps smaller text. My eyes are filing a complaint. 🚨 What I fixed: One headline that tells you exactly what you get, custom fence, one team, start to finish. "Heritage Craftsmanship Since 1968" as a subtle trust signal not a screaming headline. One CTA. Clean dark overlay that makes the fence photography actually shine. Want me to do the same for your website? DM me "Roast" and I'll tell you exactly what's hurting your conversions.