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WHY MOST AI BRANDS LOOK INTERCHANGEABLE
Many AI products are technically different but visually communicate the same thing:
Dark gradients, glowing objects, abstract networks, and generic promises about the future.
THE PROBLEM IS NOT AI-ASSISTED DESIGN ITSELF.
The problem is missing visual control.
A STRONGER BRAND SYSTEM BEGINS WITH THREE DECISIONS:
• What must the audience trust?
• What tension makes the product distinctive?
• Which visual rules must remain consistent across every application?
That is why I define the brand signal, color roles, visual tension, and image logic before producing final assets.
AI CAN EXPLORE POSSIBILITIES.
HUMAN JUDGMENT MUST LOCK THE DIRECTION.
The three brands shown here are fictional portfolio demonstrations created to test this controlled system.
AI-ASSISTED. HUMAN-CONTROLLED.
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My entry for the Envato × Contra Human by Design challenge.
AI has changed the game and made almost anything possible. But just because you can make anything doesn’t mean you always know what to make.
For this one, I took one simple piece of Envato’s identity, the logo, and pushed it as far as I could with one goal: make a pretty sick ad.
From there, it was a lot of experimenting, prompting, failing, refining, and eventually bringing all those ideas to life using Envato’s AI tools.
The result is my take on Human by Design. AI can give us endless possibilities, but someone still has to come up with the idea and decide where to take it.
100% created using Envato’s AI features.
I’ve been seeing more brands use the direct flash aesthetic in their visuals.
And it makes sense.
It moves away from the polished studio look and embraces something that feels more personal and authentic.
The hard shadows, bold contrast, and point-and-shoot look bring back the raw energy of early-2000s photography while making the subject instantly stand out.
Here’s my visual exploration of the direct flash aesthetic, created with Seedream.
Would you use this aesthetic for a brand campaign?
One of the best designs I’ve seen today. Really solid work 👏 This raw look would make an incredibly high-impact landing page hero section.
Hi everyone! 👋
For the #envatochallenge, I wanted to explore Envato in as many ways as possible, from stock assets and fonts to AI image generation, video creation, animation, mockups, and even the music for this video. To do that, I created Cherry's kitchen — a cozy café brand inspired by warm summer afternoons, homemade cherry desserts, and family gatherings.
Throughout the project, I used Envato as my main creative toolkit while bringing everything together in Figma. I designed the mascot, visual identity, packaging, café interiors, animations, and brand guidelines. And honestly... I just couldn't stop exploring. Every time I finished one part of the project, I found another way to bring the brand to life.
One of my favorite parts of the process was deciding what truly belonged in the brand identity. I explored different concepts and made the creative decision, choosing what to keep, what to refine, and what to leave behind.
Check out the process video below! I'd love to hear your thoughts on the project 🍒😍
love seeing your process for this!
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