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Designing a brand identity for a clothing brand that focuses on quality,craftmanship and the idea of creating garments that spearks first, designed for those who recognize quality without needing a logo to explain.
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nice work
The new Amazonia brand identity by FutureBrand São Paulo is one of the best examples of strategic brand design I've seen this year.
Nine Brazilian states. Nine distinct cultures. One identity system built from the actual geography of the region - each letterform drawn from satellite imagery of its rivers.
This is what it looks like when a brand isn't layered on top of a thing, but built from the thing itself.
That principle - building a brand from what's already true rather than layering one on top - is something more startups and growing companies need to take seriously.
Obsessed!
Your last brand project — how many posts did it get?
Great execution is expected. Distribution is the edge.
Every project has hidden pillars you can break down and turn into content.
Here's how I broke down Orne Mendi's album identity:
→ Brand DNA
→ Typography
→ Cover System
→ Motion Identity
→ Art Direction
→ Digital + Physical
1 concept → 50+ pieces.
What would your pillars be?
Such a good point. The project itself is just the starting point breaking down the thinking behind it is where the real content lives.
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