A fashion storefront needs to show the outfit and make its individual pieces easy to find.

For FORM, I paired a warm, editorial lookbook with clearly grouped product names, prices, and size choices.

Cream surfaces, charcoal typography, and consistent product cards connect the homepage with the desktop and mobile screen concepts.

One useful design principle from this project: give campaign imagery and shopping details their own readable zones. The collection can have a strong visual presence while the next product decision stays clear.

Explore the complete design case study: https://contra.com/p/rNPRqooQ-form-fashion-e-commerce-website-design

When exploring a clothing collection, what helps you most: a styled outfit or an individual product grid?

Adorable

London florists have serious competition. 🌸

So seeing our client, Shaws of Covent Garden, ranking on Google's first page for searches like “luxury florist central London” feels pretty special!

We redesigned and developed their Shopify website, with SEO built in from day one.

Same family business since 1946. A fresh digital presence. And now, more visibility where it matters.

Good design gets attention. Good SEO gets you found.

Building SEO in from day one rather than bolting it on later is what makes a result like this possible. First page for luxury florist in central London is a tough ranking, nice work.