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One of my recent identity projects for AELYA.
The goal was to create something feminine and confident without making it feel overly polished or complicated.
Really happy with where this one landed.
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Bem came in with logo marks and colors, and we're looking for an identity to call home. After doing some research and inspiration exercises, we came up with this concept, which I absolutely love.
That recurring blue square feels like it could carry the whole brand on its own eventually. Did bem come in already sold on going this abstract, or did you have to build the case for it internally?
OOZY is a contemporary cookie brand built around one simple idea: good cookies should get a little messy.
Think warm, soft centres, melted chocolate, chunky textures and unapologetically indulgent flavours.
I’m exploring two directions for the wordmark, which one feels more OOZY? 👀
13 voted
59%
9 voted
41%
22 votes
Closed
Option 2 is giving me more of an icecream brand look.
A visual identity rooted in Indian craft, reimagined for a contemporary audience.
Zarira is a fashion brand concept exploring the balance between traditional Indian aesthetics and a more modern, understated visual language.
For the identity, I wanted to move away from the overly ornate visual language often associated with Indian fashion brands and create something that felt refined, expressive and distinctly Indian without being literal.
I explored:
— Art direction
— Visual identity
— Typography
— Packaging
— Brand applications
The result is a brand world that feels rooted in tradition, but designed for the present.
Would love to hear what you think ↓
#BrandIdentity #BrandDesign #FashionBrand #VisualIdentity
