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Hoshicha
This remains one of my favorite projects to date. Over the past year, collaborating with Hoshicha has been a defining experience for me as an AI Content Creator. It has granted me the creative freedom to experiment and refine a visual language that honors the brand’s heritage while achieving that elusive, high-end luxury aesthetic.
I also did the landing video for their page: https://hoshicha.co/
Go and drink matcha...
Hoshicha's matcha
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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I built a TikTok machine before I ever opened TikTok
Confession: I've never posted a TikTok, and I've barely watched one (I'm a Youtube Shorts addict though 😂).
So naturally, I built a machine that makes them.
It's for thegoatdebate.io, my Messi vs Ronaldo GOAT debate site. The star is Papa Goat, a grumpy, deeply unimpressed goat who has heard your GOAT take before and didn't like it then either. 🐐
How it works: you give it some football footage. It picks a take from a bank of about 150 sourced facts, and a local AI model writes Papa Goat's script. ElevenLabs gives him a voice, and a talking goat lands on top of the video. Out comes a vertical video that a human (me) watches before anything gets posted.
This week it made its first real videos.
