The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
The energy drink market grew loud. We chose to rewrite the narrative.
Meet AURA: Egypt’s first premium energy drink built for the ambitious. No excessive sugar. No high sodium. Just clean energy and elevated design coexisting in a single can.
Because your body and your lifestyle demand better.
Energy, Refined.
#AURA #CleanEnergy #PremiumAesthetics #EgyptGoGetters #ShiftingTheNarrative
Going for zero sugar and that quieter, matte-green can instead of the usual loud energy drink look feels like a real bet in that category. How has the reaction been from retailers used to the more aggressive branding that normally wins shelf space?
Rewriting the narrative instead of shouting louder is the right call in a category this noisy. That matte green to black fade looks premium, not like another gym bro can. Egypt first premium energy drink is a strong story to own.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
So, what is ROSI?
A few cans.
Five colours.
One very simple fish.
A ridiculously large wordmark.
And hopefully proof that everyday products don’t have to look everyday.
The ridiculously large wordmark is the entire personality, tinned fish has never strutted like this. Proof that confidence is a design decision, not a budget line.
the starting point for a new brand for a modern AI tax platform.
instead of looking at AI, we looked backwards. old currencies, ledgers, classical architecture and centuries-old symbols of value.
sharing the final very soon ↓
Nice work