Imagine throwing a party, but locking the front door.
That's what most YouTube videos do. You spend hours creating a masterpiece, but if your title and thumbnail don't make people click, nobody ever sees it.
One client's video was stuck at 504 views. The content was great. The editing was clean. But the "front door" (the title) was locked.
I changed the title, tags, and description. Nothing else.
Two weeks later: 15,345 views.
YouTube can't watch your video. It only reads your metadata. If you want people to walk through the door, you have to open it for them.
If your videos deserve more views, let's fix the discovery problem. DM me "SEO".
Thank you to everyone who voted in my cover test. This time, I’m trying two short previews of DCS 654: my library of 654 dessert-inspired colors and matching textures, with ready-made palettes for your own design work.
Which video makes you more curious to explore the library: A or B?
Hi Contra! 👋 I'm Lisa, a marketing strategist and writer.
I spent 15+ years leading marketing in tech. Most recently that was at SoftwarePricing Partners, a consultancy that advises software and AI companies, where I built the brand and thought leadership program and grew inbound pipeline 70%. Before that, I was one of HubSpot's first 50 customers.
That background shapes how I approach every client: clear strategy, real data, and an early read on where marketing is heading, especially AI search.
Now I bring that to businesses of all kinds: brand and messaging, content, email, SEO, and making sure customers (and AI tools) can find you. And because I'm also a published feature writer, the words get done too.
I send clients rough work on purpose now, and it's saved me more time than any plugin ever has.
I used to spend two weeks polishing every frame of a video and send it over feeling proud. Then I'd get back something like "can we try a different direction?" Two weeks gone, and I was almost starting from zero.
Now the client sees the full storyboard before I animate anything. Then they get a few seconds of rough movement so they can feel the pacing. Changes at that stage take an hour. The same changes after the final animation take days.
Clients who see the messy middle understand where the video is going, and their feedback is much clearer. Clients who only see the finished thing usually say "I love it but something feels off," and they can't tell you what it is.
Show it early. A sketch is a lot cheaper to fix than a render.