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Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Added a new case study! This was such a fun project: a rebrand for a local cookie company.
Our goal was to transform the brand into something that felt like an everyday celebration through bold typography, playful details, and a fresh visual identity.
Brand DesignCreative DirectionGraphic DesignAdobe IllustratorAdobe Photoshopfoodandbeveragebrandrefreshbranddesigner
COol
RORO is a small axolotl-like creature born in the underground world — curious, fearless, and always searching for what lies beyond the next doorway.
Armed with a lantern and endless wonder, RORO travels between dimensions without ever losing itself. That's the whole point.
This is the mascot for RORO — an imaginary t-shirt brand built around one character and infinite worlds.
THE CHARACTER RORO is slate blue with coral-red feathery gills and dark sharp spikes. Slightly mysterious. Slightly mischievous. Completely unafraid. The kind of character you'd recognize on a poster, a sticker, a packaging label, or a tiny thumbnail — and know immediately who it is.
TWO SERIES RORO BRAND:
1. WORLDS — each print places RORO inside a different dimension: ocean depths, crystal caves, alien landscapes, surrealist architecture. The world changes. The character never does.
2. RORO STATES — each print captures RORO mid-adventure: steampunk biker, monster fighter, underground cartographer, volcanic onsen dreamer. One character. Infinite sides.
Together the two series create a brand universe that can expand forever without losing coherence.
Every world has a story.
Such a fun character! I love how you built an entire brand world around one mascot. It feels memorable and full of personality👏
Which visual design style do you prefer? Help me decide.
19 voted
63%
11 voted
37%
30 votes
Closed
Option 1
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