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Excited to share my latest packaging & brand identity project: Rubicon Exotic Fruit Juices š„šš
Rubicon was designed to celebrate real fruit indulgence with zero added sugar. The project features a complete end-to-end beverage packaging system:
āØ Custom label architecture with tactile matte-varnish finishes
āØ 3 distinct flavor identities (Mango Moments, Pomegranate Power, Watermelon Refresh)
āØ 360Ā° retail and lifestyle touchpoints: Supermarket shelf merchandising, outdoor billboards, and wholesale gift pack packaging.
Full case study now live on Behance!
Art Direction & Packaging Design: Mehar Hassan
#PackagingDesign #Branding #GraphicDesign #BeveragePackaging #FMCG #LabelDesign #BrandIdentity #ProductDesign
The network for creativity
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