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ould you rather have:
✅ A company with 30% EBITDA margin but poor cash flow
OR
✅ A company with 15% EBITDA margin but strong cash flow?
Here's a simple example:
Company A
EBITDA Margin: 30%
Annual Revenue: $1,000,000
EBITDA: $300,000
Customers pay after 120 days
Struggles to pay suppliers and employees on time
Constantly relies on loans to fund operations
Company B
EBITDA Margin: 15%
Annual Revenue: $1,000,000
EBITDA: $150,000
Customers pay within 15 days
Strong cash reserves
Pays suppliers on time
Can invest in growth without borrowing
On paper, Company A looks like the winner.
But when payroll is due next Friday, EBITDA won't pay the bills.
Cash will.
That's why many profitable businesses fail—not because they lack profit, but because they run out of cash.
📊 My choice?
I'd take the company with 15% EBITDA and strong cash flow every time.
Because profit is an opinion.
Cash is a fact.
What's your choice and why?
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Had an exchange with an inventory planning leader this week that clarified something important.
The stockout and the trapped capital aren't two different problems.
They're the same decision failing in two directions.
A PO placed without enough demand signal creates both outcomes simultaneously. The fast movers run out because the commitment was too conservative. The slow movers pile up because the commitment was too aggressive.
Same decision. Same moment. Two expensive consequences that show up weeks apart and get treated as separate problems by separate teams.
Availability risk shows up as a stockout....the ops team reacts.
Trapped capital shows up as a cash flow problem...finance reacts.
Nobody traces both back to the original commitment made six weeks ago without enough planning weight in the room.
The brands that get this right don't manage inventory better. They make better decisions before the inventory exists.
If your last PO created both problems simultaneously, that's exactly what my inventory diagnostic uncovers.
DM me to start.... or
The Brief Case
Every creative freelancer knows the spiral: How do I price this? Am I charging enough? What even is a profit margin? Pricing is one of the biggest bottlenecks in a freelancer's business — and it shouldn't be.
The Brief Case is a 3-step tool built entirely in Figma Make that takes a designer from zero to a client-ready proposal in under 5 minutes.
Step 1 — Know your number
An hourly rate calculator built on your real financial data: personal expenses, business costs, desired salary, and billable hours. No more guessing.
Step 2 — Build your project
A brief generator that structures your scope: deliverables, revision rounds, rush fees, contractor costs, installments, and timeline — all feeding into your pricing automatically.
Step 3 — Send with confidence
A clean, personalized, client-facing proposal with an interactive timeline and payment schedule built in. Profit margin stays private. Only the right numbers reach the client.
Workflow:
Built using Figma Make with iterative prompting, design system styles pulled from an existing Figma file, and a multi-step UI flow connecting all three stages.
Link to prototype: https://www.figma.com/make/jtTrwFYRlBkXln1IUzdMHo/Proposal-Generator?fullscreen=1&t=tIiRVlNWHjwjHJER-1&code-node-id=0-9
Pricing should be empowering. Not vomit-inducing.
Briliant idea @natalia! I wont this product already. We need this!
50 hires.
5.0★ rating.
262 pts.
Top 1% on Contra.
Not bad for a platform we started taking seriously only recently.
Grateful to every client who trusted us with their product, story, and vision.
Next stop: 100 hires. 🚀
Congratulations👏
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