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SAMBA is a hard maté brand created in Amsterdam for the European market, yet with its origins rooted in Brazil. The product concept is simple: authentic yerba maté, natural caffeine, and 4.6% alcohol in a 330ml can. The brand’s proposition, however, is more complex: to translate Brazilian energy for an audience that has never set foot in the country, all while avoiding postcard-style tropical clichés.
brazilian maté brewed in amsterdam is a fun story to build a brand on. the can design sells it
Exactly—the owners came here to Brazil, fell in love with it, and wanted to take the brand to the world! Thaanks!
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Which brand showreel preview design would you choose - Silver & Ropes or Purple Stones? ⚡
Lynksen is cooking something fire...
and we need your expert eyes on this one 🔥😎
Vote and tell why! 👇
12 voted
24%
37 voted
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49 votes
Closed
Going with Purple Stones. It feels more distinctive and memorable for a showreel, Silver & Ropes is clean but a bit safer.
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Great work