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A gym and fitness page that keeps one accent colour and spends the rest on photography.
The single yellow accent is doing all the brand work while the photography carries the rest. On Progym, “Improve your health” reads as a headline, not a template line.
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Where should the photo live - behind the words or beside them?
Same pilates studio, same headline.
01 - Photo as the background. Full-bleed atmosphere: the room wraps around the words. Immersive and cinematic, but the text only survives thanks to a darkening overlay laid over the image.
02 - Photo beside the text. A clean split: words on calm ground, the room in its own column. Everything readable at a glance, the trade is a little less drama.
One sells the feeling. The other sells the clarity. Which hero would make you book the class?
80 voted
75%
27 voted
25%
107 votes
Closed
1 nails it
Engaging website for a New York–based architecture and construction studio, balancing bold typography, immersive imagery and a minimal editorial layout.
Roofora: a website template for roofing companies.
The same lime green button sits in the top right of every page, so the one action never moves.
The brief was a roofing company that needs the phone to ring. Someone standing under a leak is not browsing, they want a price and a person.
The dark header with a single lime green button repeats on every page, so the way to get in touch sits in the same corner wherever someone...
