Had the chance to collaborate with George Terry (https://www.linkedin.com/in/georgerterry/) on th...Had the chance to collaborate with George Terry (https://www.linkedin.com/in/georgerterry/) on th...
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Had the chance to collaborate with George Terry on these winning ad concepts, and I learned something I'll carry into every project going forward.
Clean, minimalist design isn't boring when the idea is strong.
The best performing ads don't always rely on complex visuals. Often, the hook is in the copy, while the design creates the space for that message to land.
Working on Obsurvant reinforced that lesson for me. Sometimes, less really does communicate more.
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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started