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Worked on this summer campaign for Munich Ultra last year.
The brief was simple: summer, low-calorie, premium feel.
The real challenge was making it feel like our summer.
Paraguay in December doesn't look like stock photography.
It's slower. Hotter. The visuals needed that weight.
So I mixed a bunch of AI tools in exploration testing prompts, compositions, light then rebuilt everything in Illustrator and Photoshop with grain, texture, and that washed-out nostalgic feel you get from old summer snapshots.
The prompting was careful. Then hours of compositing, color correction, and making sure the brand felt present without screaming.
The OOH line:
"El verano perfecto pasa cuando el plan es no tener plan."
(The perfect summer happens when the plan is no plan.)
Loved building this one.
AI helped start it. Craft finished it.
What a clean branding design 🙌 feels intentional, modern, and effortlessly premium . Amazing work Andre !
Ty Mishaal! Really this work was very fun to make!
this is really eye catching !!
Ty Emmanuel! 🙌
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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My current AI powered workflow as a designer and non native English speaker:
→ I use ChatGPT’s Memory as my operational brain. I fed it my pricing, deliverables and feedback rounds, so when I draft complex client emails, I’m not starting from zero. I edit everything, ✨always✨.
I’m fluent in English, but it helps me catch small grammar or spelling details for extra credibility.
→ When I find myself spending hours 🫠 searching for the perfect packaging mockup I turn to Adobe Firefly to create them. The Nano Banana integration is honestly amazing.
What’s actually working? AI removes admin noise and speeds up exploration although it’s terrible at taste. Strategy and design are still human work.
Which part of your workflow has AI genuinely improved, and which part would you never hand over?
Very thoughtful workflow approach. Curious — what aspect of your process improved the most after structuring memory this way?
What are the unwritten rules of good design?
Like everything, the labels and stickers that hide on the undersides and insides of our products have been considerately designed, often following strict brand and system rules.
I love systems, so typographic, grid-based design will always have a place in my heart. This is my small tribute to micrographics, each following the systems I've been seeing in the wild.
I'm a simple man: I see nice typo + microdesign = I press goat
POV: You give CapCut AI a history lesson and it turns it into a cinematic MASTERPIECE. 🤯🎬
I lowkey felt like a Hollywood director making this. 💀 Used the new AI Workflow Maker for the #ATCP challenge and honestly? It ate. 🔥 The visuals, the voiceover, the vibe—literally insane that this is just a template.
#ATCP #CapCut #AIEdit
Nice one Jennifer!!
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