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Worked on this summer campaign for Munich Ultra last year.
The brief was simple: summer, low-calorie, premium feel.
The real challenge was making it feel like our summer.
Paraguay in December doesn't look like stock photography.
It's slower. Hotter. The visuals needed that weight.
So I mixed a bunch of AI tools in exploration testing prompts, compositions, light then rebuilt everything in Illustrator and Photoshop with grain, texture, and that washed-out nostalgic feel you get from old summer snapshots.
The prompting was careful. Then hours of compositing, color correction, and making sure the brand felt present without screaming.
The OOH line:
"El verano perfecto pasa cuando el plan es no tener plan."
(The perfect summer happens when the plan is no plan.)
Loved building this one.
AI helped start it. Craft finished it.
this is really eye catching !!
Ty Emmanuel! 🙌
What a clean branding design 🙌 feels intentional, modern, and effortlessly premium . Amazing work Andre !
Ty Mishaal! Really this work was very fun to make!
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Built on Kajabi, so the whole thing runs in one system: no clunky add-ons, no plugins fighting each other, no inflated maintenance.
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