Worked on this summer campaign for Munich Ultra last year. The brief was simple: summer, low-calo...Worked on this summer campaign for Munich Ultra last year. The brief was simple: summer, low-calo...
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Curated by Julia Calabrese for AI Gold
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André Vega
• Jan 14
Worked on this summer campaign for Munich Ultra last year. The brief was simple: summer, low-calorie, premium feel. The real challenge was making it feel like our summer.
Paraguay in December doesn't look like stock photography. It's slower. Hotter. The visuals needed that weight.
So I mixed a bunch of AI tools in exploration testing prompts, compositions, light then rebuilt everything in Illustrator and Photoshop with grain, texture, and that washed-out nostalgic feel you get from old summer snapshots.
The prompting was careful. Then hours of compositing, color correction, and making sure the brand felt present without screaming.
The OOH line: "El verano perfecto pasa cuando el plan es no tener plan." (The perfect summer happens when the plan is no plan.)
Loved building this one. AI helped start it. Craft finished it.
Digital illustrationAdobe PhotoshopGraphic DesignAI ArtAdobe IllustratorFLORA
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Emmanuel Ikwegbu Framer | Custom | Ai Visual Creator
• Jan 15
this is really eye catching !!
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André Vega
• Jan 15
Ty Emmanuel! 🙌
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Mishaal MiMi
• Jan 20
What a clean branding design 🙌 feels intentional, modern, and effortlessly premium . Amazing work Andre !
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André Vega
• Jan 21
Ty Mishaal! Really this work was very fun to make!
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