Presenting the trac© brand guidelines, my most comprehensive project to date. I used to prioritiz...Presenting the trac© brand guidelines, my most comprehensive project to date. I used to prioritiz...
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Jeferson Gonçalves
• Jan 7
Presenting the trac© brand guidelines, my most comprehensive project to date.
I used to prioritize lean manuals, like quick assembly guides. However, after deepening my studies in brand management (specifically Daniele Munhoz), I redefined this deliverable.
A manual shouldn't just dictate rules; it must document the reasoning.
Why this adds value:
1. Brand Protection: When stakeholders understand the why, the chance of changes based on personal taste drops drastically.
2. Education: Explaining the logic prevents future teams from "reinventing the wheel."
It’s not enough to simply say "don't." You must explain the strategy behind it. The video shows how this materialized for trac©.
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Sergey's avatar
Sergey Radzishevskii logo
Sergey Radzishevskii
max
• Jan 7
So thoughtful and sharp!
Jeferson's avatar
Jeferson Gonçalves
• Jan 7
Thank you! That’s exactly what I aimed for with this manual
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Rapheal Bamidele
pro
• Jan 7
You nailed it 👏
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