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Three different industries on one dark board proves the range fast. The Michigan Fashion Week flyer has the tightest black and gold hierarchy. Which of the three took the longest?
Thank you! The Michigan Fashion Week flyer took the most time
Makes sense, black and gold with that much text needs the most spacing tweaks. Do you build a grid first or go by eye?
Go by eye
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The series explores the boundary between abstraction and recognition, suggesting familiar objects and gestures through a small number of carefully arranged shapes. Visible construction grids reveal the relationships behind each mark, showing how proportions, alignments, and curves hold the compositions together.
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For the German Archaeologists Association, I redesigned the logo to translate the physical character of archaeology into a clear, contemporary visual identity.
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