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Tiệm Sâm Má Mìa — Mini Brand Kit
Tiệm Sâm Má Mìa is a Vietnamese herbal drink brand built around a simple idea: bringing familiar traditional herbal remedies into an approachable, refreshing drink for everyday life.
The challenge was to create a brand that could connect with a wide range of audiences — from younger customers to middle-aged and older generations — while still feeling distinctly Vietnamese.
I approached the visual identity by combining familiar cultural elements with a playful, friendly visual style. The girl wearing a Vietnamese conical hat became the brand’s main symbol, creating a warm and approachable personality while reflecting the simplicity and familiarity of Vietnamese everyday life.
Through this Mini Brand Kit, I wanted to create a visual identity that feels Vietnamese, friendly and easy to connect with, while giving traditional herbal drinks a younger and more approachable expression.
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The INKFLESH mark I designed starts with an empty profile avatar. A deliberately plain shape for an identity full of strange characters.
The characters needed room to change. The identity also had to work on a woven label or an app icon, where a detailed illustrated face has very little space to do its job.
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That was the useful constraint: decide what someone should recognise when the most expressive part of the design disappears.
If your identity depends on a detailed illustration, try its smallest application before approving the whole world around it.
Super bold and creative! Love the vibrant colors. 🔥
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Made to order. Made to last.
Love the color choice used