RAVENSCAR RACING — Independent Motorsport Brand Concept
A visual identity exploration built around performance, precision, and a cleaner future.
The concept develops a complete visual world for a modern racing brand, from the race car and driver identity to team environment, digital presence, merchandise and supporting brand assets.
The goal was to create a distinctive, cohesive motorsport identity that combines racing energy with a contemporary, performance-driven visual language.
Concept by Elza Schwibinger Concepts
Mainz, Germany
The system feels cohesive from the car graphics through the digital touchpoints—the red accents and tight black palette carry performance without becoming noisy. The supporting asset spread also makes the identity feel genuinely usable, not just a logo exercise.
Brand identity design for Adventum Fitness, a fitness and personal development brand built around physical performance, mental fitness, and personal growth.
The challenge was to create a visual identity that could bring strength, movement, discipline, and personal development together without falling into the usual fitness branding clichés.
The identity was developed as a cohesive visual system across logo design, typography, color, graphic elements, and supporting brand assets, giving Adventum a distinctive and consistent presence across digital and marketing applications.