RAVENSCAR RACING — Independent Motorsport Brand Concept A visual identity exploration built aroun...RAVENSCAR RACING — Independent Motorsport Brand Concept A visual identity exploration built aroun...
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Elza Schwibinger's avatar
Elza Schwibinger Concepts
• Sep 12
RAVENSCAR RACING — Independent Motorsport Brand Concept
A visual identity exploration built around performance, precision, and a cleaner future.
The concept develops a complete visual world for a modern racing brand, from the race car and driver identity to team environment, digital presence, merchandise and supporting brand assets.
The goal was to create a distinctive, cohesive motorsport identity that combines racing energy with a contemporary, performance-driven visual language.
Concept by Elza Schwibinger Concepts Mainz, Germany
I turn ideas into identities.
Brand DesignCreative DirectionGraphic DesignCanvaChatGPTMidjourney
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Rohan's avatar
Rohan Ahmed
pro
• Sep 12
The system feels cohesive from the car graphics through the digital touchpoints—the red accents and tight black palette carry performance without becoming noisy. The supporting asset spread also makes the identity feel genuinely usable, not just a logo exercise.
Elza Schwibinger's avatar
Elza Schwibinger Concepts
• Sep 12
Thank you, Rohan! I really appreciate that. That was exactly the intention behind the project — to build Ravenscar as a complete, usable brand system rather than just create a logo. Really glad the consistency across the different touchpoints came through. 🙌🏼
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