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Where two worlds meet.
A preview of the visual identity for Balance 51, specialty Peruvian coffee distributors based in Amsterdam.
The visual direction ...
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Part 2 of BLAIRE focuses on the structure behind the visual direction; exploring typography, layout systems, printed elements, and the details that create consistency across the brand.
This phase shifts away from atmosphere and moves deeper into the mechanics of the identity system; balancing softness with precision through restrained compositions and controlled spacing.
More renders + Full case study coming soon ✦
Brand DesignPackaging DesignProduct DesignAdobe PhotoshopBlenderAdobe Illustratorshowyourworkproductdesigner3d
Great design!
Love this!
Hey Contra 👋 I've been heads-down building Promptly, and I'd love your eyes on it before our launch.
From my time delivering over 20 software projects as a tech lead, I realized the biggest bottleneck in building an app isn't the code itself. It is communication. Founders speak in ideas, and developers speak in strict logic.
Here is how Promptly works. You just describe your app idea in plain English. The AI actually pushes back, asks the hard questions, catches the vague bits, and automatically writes a developer-ready blueprint as you chat.
The goal is simple. When you hand this document to a developer, the next thing you get back is an accurate, fixed-price quote. No more wasting days trying to draft technical specifications and sitting through endless rounds of discovery calls just to get on the same page.
Instead of staring at a blank document, you get three tools that update in real-time:
The Pushback Chat: It refuses to just nod along. If you say "make it fast and secure," it helps you define exactly what that means. It hunts down edge cases before you ever pay someone to fix them.
The Visual Map: A live, interactive diagram showing exactly how your features connect. It catches logic flaws and missing steps before any code is written.
The Living Blueprint: An auto-generated, professional project spec that exports straight to Notion, Linear, or PDF.
Plus, it gives your idea a "Developer-Readiness Score" out of 100 so you know if it is actually ready to build. It even recommends the best tech stack based on your specific budget and complexity.
The core engine and all of these interactive features are fully functional right now, but I am still smoothing out the final rough edges. I am aiming for a public launch in about three weeks.
Where I need your help. I have three quick questions:
Where would you want to export your project blueprint, beyond Notion, Linear, or PDF?
What is the biggest headache you face right now when trying to explain your ideas to developers?
What feels missing? The blind spots are the most valuable to me right now.
Any feedback on new features, improvements, or things I should kill entirely would be hugely appreciated. Drop a comment below.
Thank you for taking a look 🙏
building solo, in public
Product ManagementFull Stack DevelopmentSoftware DevelopmentWeb DevelopmentAI DevelopmentClaudeNext.jsFigma
This is a very interesting concept! Where did you design the UI/UX? I feel like a better choice of font is still out there. Overall good work and clean UI. 🔥
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