The brief was simple. Show a new personalized news feature.
The obvious solution was to show a few clicks in the UI as you choose your topics. Clear, but not very interesting.
So I pulled that moment out of the interface first and turned it into a cloud of topics. You get the idea before you even see the product, then the video drops you back into the real UI and shows where it lives.
I really like these tiny decisions. The feature stays the same, but it feels easier to get and a lot more fun to watch.
Every AI product apologizes for the wait. I designed the wait instead.
Latency: identity, interactive site and campaign built on Ma, the space that gives a thing its shape. The headline breathes in weight until the answer lands.
The goal was simple: bring everything together in one place, from client projects and case studies to Framer templates and project videos, while keeping the experience clean and easy to navigate.
The entire portfolio fits within a strict 100vh viewport, so you can explore everything without scrolling.