Recanto dos Tucanos — Agroforestry Coffee Brand, packaging and digital commerce for a coffee grow...Recanto dos Tucanos — Agroforestry Coffee Brand, packaging and digital commerce for a coffee grow...
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Vitor Marçal
• 2d
Recanto dos Tucanos — Agroforestry Coffee
Brand, packaging and digital commerce for a coffee grown under the canopy, not in place of it.
— Packaging design: retail bags and drip coffee sachets — E-commerce: storefront, product pages and checkout — Drip coffee line: packaging and launch assets for the format — Marketing consulting: positioning, channel strategy and content direction — Paid ads: campaigns on Meta and Google
Agroforestry coffee is a harder story to tell than a nice bag can carry alone — the point was to make the growing method visible in every touchpoint, from the shelf to the checkout.
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