Sitelytics is a website analytics platform designed to help founders and marketers quickly understand user behavior without drowning in complex data.
Most analytics tools overwhelm non- technical users with too many metrics, unclear hierarchy and poor visual guidance, leading to confusion instead of insights
I focused on designing visual hierarchy to highlight what matters first. Create a clean modern interface that feels professional and trustworthy.
The final design presents analytics in a way that helps users quickly spot trends, make decisions faster, and understand their site performance at a glance.
The way the editorial grid lets Teri’s work lead while the oversized name anchors the page feels beautifully restrained. Nice balance of art direction and a usable Webflow portfolio structure.
Marigold is a one day concept for envato's human by design challenge. i set the direction in real photography first then generated against that standard.