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UNION FC is a conceptual soccer club identity built around one powerful idea: “United by the Game.”
The brand represents community, teamwork, ambition, and belonging, using a shield, football, and supporting hands as its core visual language. The identity extends across jerseys, merchandise, match-day graphics, stadium visuals, team transport, and digital experiences.
The goal was to create a modern, premium, and recognizable sports brand system that feels consistent both on and off the pitch.
#UNIONFC #BrandIdentity #SportsBranding #FootballBranding #VisualIdentity #GraphicDesign #BrandDesign #SportsDesign #CreativeDirection #Behance
The hands holding the ball make a great club badge. Nice idea, Adeniran!
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