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Turning Prospects Into Sales Opportunities
A practical showcase of my B2B lead generation process-from finding the right companies and decision-makers to qualifying prospects and organizing targeted outreach.
The focus is on quality over quantity: identifying relevant prospects, creating meaningful outreach, and building a structured pipeline that supports real sales conversations.
This work covers:
1. ICP & prospect research 2. Decision-maker identification 3. Lead qualification 4. Targeted outreach 5. Follow-up & pipeline organization
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I help B2B businesses turn targeted prospecting into qualified sales opportunities through a research-driven outbound workflow. From defining the ideal customer profile and building targeted account lists to identifying decision-makers, personalizing outreach, following up, and qualifying prospects, I focus on connecting the right company with the right person and the right message to create meaningful sales conversations and booked meetings.
I managed the end-to-end lead generation and appointment booking process for an education/admissions consulting business, sourcing and tracking 758 leads, qualifying 430 prospects, booking 227 consultations, and supporting 173 completed sessions. My role focused on targeted prospecting, personalized outreach, consistent follow-ups, lead qualification, and turning engaged prospects into genuine consultation opportunities.
Targeted B2B Lead Generation & Prospect Research
Research-driven B2B prospecting built around a clear ICP, identifying target companies, decision-makers, contact details, and relevant buying signals to create an outreach-ready lead list.
