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A retrospective of marks, symbols, and logotypes crafted over the past year.
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Stippled Illustrations and Identity Design for Gothic Moon, a a UI and UX design studio. Work done through Anchovies Agency within my role as Illustrative Art Director.
This looks clean and well thought out. How long did it take you to bring everything together?
YUMM 🍪 is a brand identity project for a cookie bakery built around the idea that a brand can be experienced as a story, not just a logo.
For this concept, I developed a visual system that combines graphic design and illustration, creating a playful and narrative-driven world. Instead of treating the logo as a static element, I integrated it into a sequence that follows the entire journey of the cookies—from mixing the dough, to baking, packaging, purchasing, and finally enjoying them.
Illustration becomes the main storytelling tool, turning each phase into expressive and engaging scenes. The result is a visual identity that not only communicates what YUMM is, but also how it feels: soft, indulgent, and slightly addictive.
This project was an opportunity to experiment with a more illustrative and narrative approach to branding, where visual identity becomes an experience rather than just a system.
I’m excited to continue exploring this direction and bring it into future projects where storytelling and design blend seamlessly.
This is so fun - I love it!
Some recipes don't need to be reinvented. They just need to be remembered. NONNA is a craft pasta brand built on the belief that real food takes time — and that time is always worth it. A complete brand identity designed to feel as honest as the pasta itself.
Brand DesignGraphic DesignProduct StrategyAdobe PhotoshopAdobe After EffectsAdobe Illustratorbrandingfreelancerlifeportfolioreview
Very very nice ^^
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