Check it out New case study: Industrial IoT platform redesign with AI integration ⚡

Spent 5 weeks redesigning Lumicent’s industrial IoT platform. The headline change: cut alarm resolution from 4 taps to 1.

Started with a design audit that uncovered three UX failures burying the information operators actually needed to act. Mapped 3 personas (Technician, Risk Manager, Site Executive) and rebuilt the alarm, investigation, and home flows around how they actually make decisions under pressure.

AI assistant woven in at the right moments: contextual chat during investigation, daily brief on the home page, remedy suggestions at the point of alarm.

Putting the AI assistant at specific decision points, like remedy suggestions right at the alarm and a daily brief on the home page, feels much more useful than a generic chat box. Cutting alarm resolution from 4 taps to 1 is a strong result for operators working under pressure.

Modern Theory | Premium Fragrance & Candle E-commerce Website

Project Overview

Modern Theory is a premium home fragrance brand focused on clean ingredients, timeless design, and creating a calming atmosphere through thoughtfully crafted candles and home fragrances. The website concept combines minimalist aesthetics, editorial-style imagery, and an organized shopping experience to communicate the brand’s identity while making product discovery simple.

Design & Development

The website features a refined visual layout with neutral tones, elegant typography, high-quality product imagery, and carefully structured sections that showcase the brand’s collections and products.

Key Features & Functionality

Premium Homepage Design: A prominent hero section showcasing signature fragrances, promotional messaging, and clear calls to action.

Product Collections: Organized collections for signature candles, bestsellers, seasonal fragrances, accessories, and room sprays.

Product Discovery: Featured product sections that help visitors explore the catalog and discover relevant products.

Brand Storytelling: Dedicated sections communicating the founder’s story, brand philosophy, and commitment to clean ingredients.

Product Promotion: Discovery sets and curated product recommendations designed to encourage product exploration.

Responsive Layout: A layout designed to adapt across desktop, tablet, and mobile screens.

Customer Navigation: Structured menus, search, account access, and shopping-cart entry points.

Newsletter Signup: An email subscription section to support audience growth and ongoing customer communication.

Trust-Building Sections: Brand promises, ingredient messaging, shipping information, and customer support links.

Conversion-Focused CTAs: Strategically placed buttons guiding visitors toward collections, products, and shopping opportunities.

Kajabi Application

For a Kajabi implementation, this design direction can be adapted to support brand storytelling, lead capture, email marketing, digital fragrance guides, educational content, and customer nurturing. Physical product sales and advanced e-commerce functionality would need to be assessed against Kajabi’s current capabilities or handled through an appropriate external commerce integration.

Project Goal

The goal is to create a polished, brand-led digital experience that combines strong visual presentation with clear navigation, compelling storytelling, and a smooth path from discovery to action.