I moved Tajreed completely off Framer and rebuilt it from scratch as a real standalone product. I...I moved Tajreed completely off Framer and rebuilt it from scratch as a real standalone product. I...
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I moved Tajreed completely off Framer and rebuilt it from scratch as a real standalone product. It is officially live at tajreed.co with 1,346 free bilingual Arabic design assets ready to grab.
Here is the one problem that drove me crazy. The download counter kept rendering backwards in Arabic. Instead of 5 out of 10, ٥ / ١٠ kept flipping to 10 of 5 because the bidirectional text algorithm completely breaks numbers around slashes. I tried every technical layout fix and watched each one break.Memory+1
In the end, fixing it came down to speaking it out loud the way we actually talk. I replaced the slash with ٥ من ١٠ (five of ten), and the bug just disappeared.
Most of this rebuild was full of little details like that. It was never about complex backend architecture. It was about hundreds of micro decisions that only make sense if you actually read and live in Arabic every day.
I dropped the full case study on my profile. I built the whole thing solo from design to deployment, using AI to speed up my typing while I handled all the actual thinking.
What should a platform for tokenized private equity look like?
Probably not like another traditional bank.
For ICME, the client wanted a visual direction that felt modern, disruptive, and native to a new kind of financial market.
The challenge was finding the balance: make the experience bold enough to feel different, while keeping a complex product understandable and credible.
I developed a digital-brutalist direction with retrofuturist touches - oversized typography, hard contrast, pixel textures, raw layouts, blue gradients, and controlled motion.
I worked with Arash Attar and the ICME team across the landing page and parts of the wider product interface. This video focuses specifically on the landing-page experience.
The goal was to:
— Explain tokenized private-company equity more clearly
— Create a memorable visual identity for the product
— Speak to both investors and founders
— Make financial technology feel ambitious rather than conventional
Would this visual direction make you want to explore the product - or should financial platforms feel more restrained?