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Last Month’s Google Ads Results | E-commerce Case Study
Low-Budget Campaign.
Sharing September’s results from my work with an organic food e-commerce brand in Bangladesh.
Period: September 7–30, 2026
Google Ads spend: $405
Tracked purchases: 248
Average cost per purchase: $1.63
With a limited budget, I focused on purchase conversions and acquisition cost. I reviewed performance regularly and adjusted the campaigns based on the data.
Need help with Google Ads or conversion tracking for your e-commerce business? Drop me a message.
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I helped a footwear DTC brand cut CPC from $50 to $0.95
Result: Budget waste -70%, Sales +153%, 3.2X ROAS
The trick? We stopped targeting broad "shoes" and started targeting:
USA/EU buyers already importing from Bangladesh (Volza/Panjiva data)
Big city + in-market + competitor keywords
Google Shopping + PMax with feed optimization
Most shoe brands waste 60% budget on wrong keywords.
I'm testing same import data for B2B sourcing - US & EU buyers sourcing from BD factories.
Anyone else running Google Ads for footwear? What's your best performing campaign type right now - Shopping, PMax or Search?
#GoogleAds #Footwear #Shopify #DTC #Sourcing
Impressive results. Better audience targeting and feed optimization can make a huge difference in ad performance.
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✅ Shopify Store Design & Development
✅ Custom Theme & Store Optimization
✅ Google Ads & Meta Ads
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Before I touch ads on any new Amazon account, here are the three things I check first.
1. Search term report: are brand or competitor terms eating budget with zero orders?
2. Listing basics: main image, the first 80 characters of the title, and price against the top 3 competitors.
3. TACoS, not just ACoS: is organic growing while ad spend moves?
Most "PPC problems" turn out to be listing or pricing problems in disguise. Fix those first and the same budget works harder.
What's the first thing you check on a new account?
#amazonfba #amazonseller #amazonppc #amazonads #amazonadvertising #ppc #amazonprivatelabel #privatelabel #fba #ecommerce #ecommercemanagement #walmartmarketplace #ebayseller #amazonaccountmanagement #amazonconsultant #amazonlisting #listingoptimization #sellercentral #acos #tacos #freelancer #ecommercegrowth #amazonbrand #brandlaunch
Main image is where I'd start too. On a global CPG portfolio we used to check the hero at mobile thumbnail size next to the top 3 competitors, and the most common problem was a pack size or count you simply couldn't read. Do you bring the listing designer in before the first ad spend, or after you've seen the search term report?