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Before I touch ads on any new Amazon account, here are the three things I check first.
1. Search term report: are brand or competitor terms eating budget with zero orders?
2. Listing basics: main image, the first 80 characters of the title, and price against the top 3 competitors.
3. TACoS, not just ACoS: is organic growing while ad spend moves?
Most "PPC problems" turn out to be listing or pricing problems in disguise. Fix those first and the same budget works harder.
What's the first thing you check on a new account?
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Main image is where I'd start too. On a global CPG portfolio we used to check the hero at mobile thumbnail size next to the top 3 competitors, and the most common problem was a pack size or count you simply couldn't read. Do you bring the listing designer in before the first ad spend, or after you've seen the search term report?
Thanks Mariana, checking the hero at thumbnail size is a great tip, an unreadable pack size or count is easy to miss at desktop size. I look at the search term report first, because it shows whether the problem is the traffic or the listing failing to convert. But if the hero is...
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📊 Amazon Store Performance Overview
The store achieved impressive year-over-year growth from September 14 to October 14, 2026.
Total Ordered Sales: $273,560
Units Ordered: 5,834
Total Order Items: 4,981
Year-over-Year Sales Growth: 34.99%
Units Growth: 22%
Order Items Growth: 33%
These results reflect strong sales performance and continued business growth compared to the same period last year. 🚀
Focus: Continue optimizing PPC campaigns, improving conversion rates, and scaling profitable growth.
Data based on the Amazon Sales Dashboard.
Genuine question for the leadgen people here. When you buy or build a list, what do you spot check first? I open five random rows and look for where each fact came from. If a row says a company runs Klaviyo, I want the page it was seen on. No source and I assume it was guessed. Curious what other people look at first.