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Smart niche, since dental clinics actually pay for templates, and your sticky Book an appointment CTA already carries the page. Since copy is your last piece, I would swap the placeholder line under the hero for one real benefit sentence, and launch Tuesday or Wednesday morning...
The visual system already feels very polished, especially the way the video moves between the close-up imagery and the structured content sections. I’d keep that strong editorial rhythm while using the final copy pass to make each interaction feel just as intentional.
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I’ve been looking at these two hospital homepage directions for too long, so I’ll let you decide.
Same brand. Same message. Two different approaches.
Which hero feels stronger?
25 voted
57%
19 voted
43%
44 votes
Closed
i love option two, though i think it could be even more impactful if a pair was pictured walking together where you have a singular figure right now. something about the natural greens make the text pop!