Comprehensive Social Media Strategy for Furniture BusinessesComprehensive Social Media Strategy for Furniture Businesses
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Mahmood ul Hassan
• Jun 9
Full-Service Social Media Management & Content Strategy (Furniture Niche)
This project showcases a comprehensive, end-to-end social media marketing strategy & creative suite designed for a local furniture upholstery and restoration business. The goal was to build trust, showcase craftsmanship, and drive direct lead generation through highly engaging visual content.
Instead of just posting random graphics, I developed a structured content ecosystem combining aesthetic brand posts, video concepts, and localized marketing assets.
What I Delivered:
High-Converting Static Posts: Clean "before & after" transformations, feature spotlights, and promotional banners with strong local call-to-actions (CTAs).
Short-Form Video (Reels/TikTok) Concepts: "Transforming Old to New" video layouts designed to drive maximum organic engagement.
7-Day Content Calendar: A structured weekly content strategy mapping out educational, promotional, and behind-the-scenes pillars.
Copywriting & Hashtag Strategy: Tailored, high-intent captions and localized hashtag groups to optimize organic reach and lead generation.
Graphic DesignSocial Media MarketingCanva DesignAdobe PhotoshopCanva
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