Refining Our Studio's Core Before Scaling Client PartnershipsRefining Our Studio's Core Before Scaling Client Partnerships
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Before you scale, you have to be aligned. Currently in the process of tightening my studio's positioning, offering, and foundation before bringing on new clients & design partners. New site dropping soon...
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Abhiram's avatar
Strong mindset. In your experience, is positioning clarity more constrained by offer definition or by target market selection?
James's avatar
Truthfully, I would say a mix of both. Your offer may be stronger in different markets. The more you grow to understand your market, the easier it will be to identify higher value offers.
Abhiram's avatar
That’s a great perspective. Do you find market understanding reshapes the offer itself, or mostly how you communicate it?
James's avatar
Thank you!
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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started