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After weeks of exploring concepts and gathering your feedback, I'm excited to share the final logo mark and brand identity for MAISON MELVA a feminine perfume house crafted for summer, built around the essence of a rare natural flower. The final mark distills everything the brand stands for: elegance, lightness, and a touch of French maison heritage, translated into a wordmark that feels timeless yet effortlessly modern. Alongside the logo, I'm showing a set of brand applications.
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Took up this project a few weeks ago. The brief was simple, design an identity that doesn't need to scream luxury, but speaks for itself. A private collection of 17 residences.
The logomark draws inspiration from Spanish architectural heritage, specifically the Draped Arch, one of the most distinct and revered forms in Spanish design. Chosen not only for its visual elegance, but for what it symbolises: a sacred threshold. A portal marking the transition into something new. The creation of a home. A new standard of living.
The arch was then studied alongside the architecture of the residence itself, drawing from shared elements of form and proportion. Spanish architectural language meeting the building's own design, producing a mark that feels both rooted and original.
The result is an icon that does not need to announce itself. It simply speaks, quietly, confidently, and with purpose.
The full identity reveal is coming soon.
