Transforming Offline Ring Trials into Digital CRM JourneysTransforming Offline Ring Trials into Digital CRM Journeys
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Justin Grasio
• Mar 7
Turning Offline Ring Trials into Personalized Digital Data
At Frank & Co. exhibitions, visitors traditionally tried physical ring sizes without any structured way to record their measurements or connect the experience to future purchases. This project transforms a simple ring trial into a personalized digital journey that captures accurate sizing data while seamlessly integrating users into the brand’s CRM ecosystem.
By combining avatar personalization, guided measurement flows, and automated customer profiles, the experience bridges offline interaction with long term digital engagement.
Live Website: https://frankandcojewellery.com/en/ring-size-check
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