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These are illustrations of stories in different style
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These 2020 banners for Sports Timing Systems took me hours upon hours. I had to use various tools and resources: 3D Max, 3D models, stock images, all mixed and edited in Photoshop.
When I did the brand evolution in 2024, I swapped the 3D models for AI-gen, yet the final looks/effects were post-produced in Adobe PS.
Which one feels neater, better, cooler, eye-catching?
In both cases visuals were made as series, matching the full branding I developed at the time.
8 voted
26%
23 voted
74%
31 votes
Closed
Definitely A looks current and the design feels neater and cleaner
A new visual identity for Reroll.
We turned the O in the name into a die and built the wider brand language around that simple idea.
The project includes:
• Logo design
• Social media identity
• Logo animation
• Custom playing card back
• 3D visual assets
Creative direction: Dmitry Lepisov
Identity design + motion: Arthur Skripnik
Created by Lepisov Branding
Some of the 3D visuals and animation were made in Spline.
Remeber when references used to come from books?
One of my favorite design references is The History of Design 1890–1959. I keep coming back to it whenever I want to get away from the same references that circulate online. A few pages I bookmarked:
1️⃣ Henry van de Velde — one of the founding figures of Art Nouveau, and a great example of how typography and ornament could become one visual language.
2️⃣ Edward Johnston, London Transport — a completely different approach, where typography becomes a functional system rather than decoration.
3️⃣ Schweppes, 1908 — an anonymous advertisement that shows how much personality early commercial graphics could have.
4️⃣ Erberto Carboni, Barilla, 1953 — a reminder that packaging and advertising can become part of a brand's visual identity long before we start calling it “branding.”
Now your turn: what’s one design book, archive, or weird reference source you’d recommend to another designer? Drop it below 👇
The Edward Johnston pick is such a good example of restraint actually being the design decision. For me it's old apothecary packaging, tiny type, zero color, and it still had to feel trustworthy. Do you keep a physical copy of the book or do you mostly reference the pages digitally?