Choosing a Coffee Logo: Balancing Heritage with Modernity

Choosing a Coffee Logo: Balancing Heritage with ModernityChoosing a Coffee Logo: Balancing Heritage with Modernity

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Taste Test

Create your own

Vaishnavi Mudlapur

• Mar 11

designreview coffeebreak designcasestudy Brand Design Logo Design Education Adobe Illustrator Canva Figma

Tippani of the Day Pt. 3: No design tip today, just a quick question. If a coffee brand wanted to stay rooted in its rich cultural heritage while still feeling relevant today, which logo would you choose and why? Drop your votes below. Happy Brewin n Sippin!☕

1 voted

50%

1 voted

50%

2 votes

Closed

rajesh chaudhary

• Mar 11

current logo is better.

Vaishnavi Mudlapur

• Mar 13

🙌 keeping it vintage!

Jordan Stimpson

pro

• Mar 10

Unused work doesn't mean it's wrong... This was a brand identity concept we at Jords+Co Studio did for Primora where we pushed the boundaries a little. How far could we take institutional credibility before it lost the energy and vibrance of blockchain and crypto (and vice versa)? The concepts that don't get chosen are often the reason the final direction lands so precisely. They test the edges and reveal where the line is. It doesn't mean the work is wrong. It's built on the same insight, the same foundation, the same strategic positioning. Just emphasising certain attributes over others. I loved this direction. Thankfully I loved the chosen one too.