SD Jewels: B2B Shopify Store for Fine Jewellery

Overview

SD Jewels is a fine jewellery brand based in Australia, sourcing and manufacturing from India and Thailand for jewellers, designers and retailers. They needed a Shopify store that functioned as a proper B2B wholesale platform, not a standard retail storefront, with pricing and checkout restricted to verified trade accounts only.

The Brief

Build a Shopify store where product pricing stays hidden from guests and unverified customers, checkout is gated to approved B2B accounts, verified customers receive tailored discounts, and browsing across a large diamond and jewellery catalogue feels fast and intuitive.

What I Built

✅ Shopify store setup and configuration ✅ B2B access control: customers must log in and be verified to view product pricing ✅ Guests and unverified customers cannot view prices or complete checkout ✅ Customer based discount tiers for verified trade accounts ✅ Custom product filters for faster browsing ✅ Full collection structure spanning Diamonds, Rings, Earrings, Bracelets, Necklaces and Pendants ✅ Custom Manufacturing page with a dedicated wholesale enquiry form, including CAD uploads, budget and material specs ✅ Custom Projects gallery to showcase completed, real world pieces

Result

A clean, functional storefront that behaves like a true B2B wholesale portal. Pricing stays protected, checkout is limited to genuine trade customers, and the browsing experience makes it easy for buyers who already know what they are looking for to find it quickly, all built using Shopify's core toolset for easy long term maintenance.

Live preview: https://e6nq7p-v1.myshopify.com

Skills and Tools

Shopify, B2B Ecommerce, Custom Filtering, Access Control, Wholesale Store Setup, Ecommerce UX

Interested in a similar build for your brand? Feel free to reach out, happy to talk through your requirements.

Your landing page might look good… but that doesn’t mean it’s working. People click, scroll a bit, then leave. Most of the time, it’s not the product. It’s how the page is put together. So I redesigned this landing page to fix that: • Made the offer clear straight away • Focused the layout on the product • Structured the pricing better • Kept everything clean and easy to follow Simple changes, but they make a big difference. If your page isn’t converting the way it should, there’s usually a reason. Send me a message — I’ll take a look.

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